About The Junto Institute

OUR VISION is to be a global ecosystem of growth and improvement.

OUR MISSION is to make leaders and their companies infinitely better at who they are and what they do.


We practice what we teach and preach.

We learn alongside our Apprentices, implementing the proven practices and shared experiences of our mentors, instructors, and partners. As a result, we serve as an example for what a smart, healthy, profitable, and durable organization can look like.

We create remarkable experiences through ingenuity, high standards, over-communication, and details.

We strive for such high quality work that our Tribe can’t help but talk about it. By being hospitable, caring, loving, and attentive, we create lasting memories and relationships. To us, “good enough” never is.

We balance autonomy and ownership with responsibility and discipline.

We make decisions that are in the best interests of our team and business yet personally beneficial. We are accountable to ourselves, to each other, and to our company. We bring personality to process, creating art and science in our work.

We push ourselves and our Tribe to leap to new heights.

We strive to grow personally and professionally, tapping into our infinite curiosity and potential. We challenge each other to improve, take calculated risks, experiment and iterate, and leave our comfort zones.

We nourish our physical, mental, and emotional well-being and support that in others.

We invest in our mind, body, and spirit in order to create our best work. We have common goals and objectives yet respect that each of us has different needs and preferences that enable our best selves to emerge. After all, we are human beings not human doings.

We create safe and trusting environments for people to be themselves.

We allow people to express their true selves through sincerity, frankness, and earnestness. We do this without judgment and with a high level of emotional intelligence, respecting individuality within a community.

We treat each person with high touch and love, as if she or he is the only one.

By showing humanity and sharing appreciations, we demonstrate that business is indeed personal. We give hugs over handshakes and use names over titles.


This video captures the essence of our community and the impact of our work.

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